2007/07/23

BlognonyBITS - Whither Customer Retention

Just made the final break from State Farm,
A company I've been continuously insured with
Since the age of 16. And the reasons were many:
Lousy service, elimination of loyalty discounts,
And objectionable politics (a huge GOP contributor).

Are they curious why a customer of 25 years left?
Nope. Didn't object. Didn't even ask why.
Perhaps they're happy I'm gone--risky policy...
In a risky state, reprobate who doesn't own a car.
Or maybe there simply is no ROI for customer retention.

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