Making Television Completely Valueless
But...before we turn this idea into a pile of smoking rubble, let's start with a question. Why did you buy your PVR (Tivo, PC, whatever...)? To time-shift programming and avoid commercials, right? I mean, we pay for the frackin' cable already (well most of us do)! We should be able to tailor programming to suit our schedules. This increases televisions value.
Broadcasters don't see things this way though. They're not interested in increasing television's value to you the consumer. They want you to watch what they program, when they program it, and they want you to remain captive through the inane commercials because it fattens their bottom line.
So here's the thing: This innovation would deal with commercials, but if think that it won't be abused to deal with lousy programming, think again. How are you gonna like it when you're channel surfing and suddenly discover that your TV is stuck on "America's Funniest Home Videos" for the next hour?
If they succeed in putting this sort of thing in place, it'll only hasten the death of broadcast television.
And here's what's coming next.
Abi...ouch! Appropiate graphic though. I haven't watched Clockwork Orange in a number of years. :-)
Everyday, they find a way to take more choice out of our lives.
Nope, business is out to make money, not do public good. That is the nature of business...